DDoS attacks cause an average jump of 36% in customer complaints

According to research commissioned by BT through Vanson Bourne, on average customer complaints to businesses increase by 36% in the aftermath of a Distributed Denial of Service (DDoS) attack.

It seems like a staggering uplift but when you consider that in the UK alone the same research revealed that almost 60% of businesses admitted DDoS attacks had bought down their systems for six hours or more…a whole working day, it becomes less staggering. Around half (49%) of UK organisations to not have a response plan in place, so in actual fact the damage from a DDoS attack could potentially continue for a considerable period after the event.Add to that the reputational damage and you can start to see why it is so vital for businesses to really get to grips with what they are dealing with.

So if a DDoS attack takes out a network or possibly a data centre for six hours and this is apparently increasing and becoming more sophisticated, surely this should be much higher up the boardroom agenda than it is? I recently read that Cyber security ranked third in importance in boardrooms (KPMG). This initially seemed a little ambitious to be honest. Though when I examine the statement more carefully…third in importance in the boardroom, so that means of the businesses that actually have cyber security represented in the board room (alongside other business functions such as HR or Finance), it is averaging in third place. However we know that around half of organistions don’t ever discuss Information Security at the top level of their organisation.(Ponemon Institute). So effectively what we are actually saying is that we have a handful of organisations discussing this as a Business critical function but even they don’t have it as top priority despite the fact it could effectively be a deal breaker in terms of customers and reputation…

Advent IM Cyber Security Experts

 

 

 

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